MT: There's a lot of overlap between the food and the fashion industries, which I want to talk about in a question or two, but first I’m dying to know more about these incredible food-themed collections at LSG. I also think food can be nostalgic and trigger memories or make new ones-it's all about that community and experience, and fashion shares a similar feeling. It felt like what our customers might be doing on the weekends or what we imagined ourselves doing, on vacation or out at the farmer's market, so that's where we shot. LB: We always used to photograph outside my first apartment-slash-office, and there was a fruit stand called Courtney's Produce around the corner. MT: Did you always know that food would somehow come into your work? Our in-house collection has really expanded and we've really kind of found our niche in point of view through print and a lot of fun collaborations. We opened our brick-and-mortar this past fall, and we still have lots of amazing brands. and then we moved our warehouse down there last summer. We started moving our production down to L.A. We were only online, which we learned was beneficial for us, but we did have some problems with manufacturing. We used to use a factory in San Francisco, but then a few years later the pandemic happened and we weren't really sure what direction it was going to take. We've launched a lot of amazing brands and we started our own in-house line a few years after that, starting with deadstock fabrics and just kind of testing things. I wanted something fun, punchy, and relatable in a way that felt very peer-to-peer, like you were shopping with a friend online. At that time, sustainability wasn’t even a word that was thrown around, and it seemed like all the sustainable options were really expensive and kind of for an older audience. I thought I’d consult for a while and I did, but coming out of fast fashion, I really wanted to focus on small, independent designers. LB: We actually just turned eight! Back in 2014, I moved to San Francisco with my then-boyfriend (he's now my husband) after leaving a job that I really loved. MT: Can you tell me the Lisa Says Gah origin story? MT: Last year's Italian Summer collection makes so much sense now, and I bet it felt very personal to you! I think the food and the culture there really influenced a lot of the things I do now, looking back. I was in my early 20s and it was my first real time out of the country. LB: I studied abroad in Florence, and then kind of lived there on and off for a few years. LB: I know! I got used to it when I lived there and now it's so special to me. MT: The unsalted bread is so classic Tuscany. For food, I would say juicy tomatoes, buffalo mozzarella, fresh basil, and unsalted bread are on the table-lots of small dishes coming and going. I would probably be wanting to meet with someone new, not really knowing anything about the person, but having similar experiences. I think I'm wearing some sort of fruit food print, probably in a breezy linen fabric. We're probably going to have to be in Italy, maybe Tuscany. LISA BÜHLER: It's definitely warm outside, but comfortable. MADISON TRAPKIN: Can you describe your ideal lunch date? Where are you going? What are you eating and what are you wearing?

This interview has been edited and condensed for clarity. With a name like theirs, defined on the brand’s website as an “unbridled outbursting of surprise and delight,” I couldn’t wait to sit down with Lisa to get the scoop on snack-filled designs, sustainability in fashion (and food), and the things that make her say, “GAH!” Founded in 2014 by Lisa Bühler, what was once a small e-commerce destination for decidedly anti-fast fashion, independent designers, and community has evolved into a brick-and-mortar boasting, in-house design-making, and overall joy-inducing operation.

I was them, they were me.įast-forward a few decades to me finding that same feeling while scrolling through the fanciful-patterned pages of the Lisa Says Gah site, only this time I didn’t need my mom’s approval to make a purchase. Clearly she didn’t understand that those neon animal prints and psychedelic rainbow swirls spoke to me on a cellular level.

Naturally, my mom refused to buy it for me and I was devastated.

I remember the first time I really saw myself in a brand-it was the late 90s, I was in 3rd grade (maybe 4th), and I absolutely needed the Lisa Frank trapper keeper that was so hot in the halls of my elementary school that year. Food52 earns an affiliate commission on qualifying purchases of the products we link to. This post contains products independently chosen (and loved) by our editors and writers.

Lisa says gah